You’ve got all of the ideas in your head, you know how you want your business to grow and what you want it to be, but taking that first step can be so daunting. Want to know a secret though? Those “first steps” never truly go away, there’ll always be something new, and it will always be little (or a lot) scary.
So, why do we wait, why do we sit on these new ideas we have for our businesses for so long before taking action?
Here are a few reasons…
- Fear of failure
- Fear of financial loss
- Fear of what other’s might think
Are you seeing a trend here? Fear, fear, fear, and more fear.
Running a business can sometimes feel like you’re constantly walking up to another precipice of unknown territory. Your inner chatter might go something like this…
“Great, I’ve got my Etsy shop up, let the money roll in!”
“What! I need to be authentic on social media?”
“Ok, perfect, social media is up and running, I feel good about this!”
“Should I have my own website? I don’t know how to put together a website!”
I’m sure you get where I’m going with this! As business owners we’re inundated with new things that we could be doing.
What is a sensitive soul to do?
First, I want to tell you that you’re not alone. I’ve run Zenned Out for six years now and in the beginning I used to think, “when I have over 10,000 sales on Etsy everything will be fine” or “once I hit 20K followers on Instagram the sales will always be rolling in and everything will be good”, sound familiar?
In my six years, that moment has yet to come and when I talk to other business owners they mimic the same thing. Life happens, markets change, your business will change, and you’ll change. There will always be a next thing or a next step, and because we’re creatures of habit there will almost always be some resistance to it.
So, why should you start before you’re ready?
Because there’s always going to be another thing, and the fear of starting might never go away. My advice to you is to jump in and learn to be comfortable in the uncomfortableness of the unknown, change, and fear.
Running my own creative biz I’ve come across my fair share of “oh, hell no” scenarios including getting started with: social media, hiring, blogging, and wholesale.
Each of these hurdles, fear inducing as they may be, are important aspects of growing any business! Next week Kerry will be walking you through steps to get you energetically prepared to get started on what’s scaring you, and then I’ll be back to walk you through getting started on some of the top maker hurdles I’ve encountered.
Until then, let’s get the discussion started! What are you scared to move forward on right now? What are the big plans you’ve been sitting on and avoiding?