Just like Shakira sang about how her “hips don’t lie”, I’m not fibbing when I blast you with these video stats.
- After watching a video 64% of users are more likely to buy a product online
- 90% of users say that product videos are helpful in the decision process
- Enjoyment of videos increase purchase intent 97% and brand association by 139%
- ⅓ of all online activity is spent watching video
- Dr James McQuivey (whoever he is but he sounds smart) says that 1 min of video is the equivalent to 1.8m words
So, ask yourself honestly….are you fully utilising video to grow your craft & art business…specifically Facebook Live?
When I performed a quick survey in my Facebook group of makers about Facebook Live I was overwhelmed at how intimidated, under confident and downright scary people believed it was!
“What if no one shows up live?”
“What do I say about my crafts? I have no idea how to make a video about them!”
“I’m too petrified to be face on with the camera – it feels waaay too exposed”
“I’m too boring to make a video that people will want to watch”
Resonating at all?
I know it feels scary and uncomfortable but with stats like the above, can you afford to ignore this HUGE opportunity for getting in front of new potential customers? Especially if your competitors are staying in the wings building up their confidence.
We’ve all heard about the ever elusive Facebook algorithm and what it likes and doesn’t like, but I can guarantee that Facebook Live videos are definitely in the “like” camp.
Already businesses are seeing a huge surge in their likes, sales and awareness purely from adding Facebook Live videos to their marketing plethora. Take Guy Kawasaki, a financial and business guru who shares tips and help via FB Live – his Facebook page has lit up purely from this one easy and FREE tool.
Why are Live streaming videos more powerful than pre-recorded videos?
Live streaming videos are all about connecting with your audience in real time. It’s as close as any of us can get to meeting our customers and fans face to face. It’s more authentic than pre-recorded videos (people know you can’t go back and edit them!) and in the shiney, 24k coated world of the online business, it is SO needed and wanted by consumers.
Jackie, I’m still petrified, can you help me?
Well I’m so glad you asked!
I’m running a free 3 day mini course on how to disappear your fear with Facebook Live starting 17th April.
Join me for a daily Facebook Live (of course) where I break down:
- Why this tool is a MUST for your craft business in 2017
- Ideas for video content specific for makers and product based businesses
- FAQs – let’s break down the tech and tips for getting confident to step out of the wings onto the stage!
Click here to see the event on my Facebook page and hope to see you there!
Jackie Muscat helps the confused maker & artist create a successful brand and business on Facebook. In 2015, she transformed her kid’s mural business with zero likes, zero online presence and zero authority into a flourishing side hustle, with a 12 week waiting list in just 6 months. All achieved by using proven Facebook tactics. She now packages up her Facebook & online marketing knowledge into videos, blogs and courses for creatives serious about turning their hobby into a business online. You can read more about her here and join her free Facebook group where she’s hanging out like a bad smell that reeks of super helpful advice bombs here